LinkedIn Pro: content hacks, regular posting, copywriting & tools

Have you already polished your LinkedIn profile to a shine and now want to be visible with strong posts? In this intensive 2-hour workshop, we'll show you how to use clever planning, engaging storytelling and smart AI tools to regularly create content that appeals to potential employers - without spending hours in front of an empty text box. Make the leap from profile polish...

Details

In an intimate small group, you will learn how to create a 4-week editorial plan, collect topic ideas efficiently and write print-ready posts in minutes instead of hours using tools such as LinkedIn Draft Assist, Jasper or Writesonic. We practise hooks, story arcs and powerful conclusions - and we develop outreach templates with which you can elegantly enter into conversations with recruiters or decision-makers. At the end, you'll leave with a clear 14-day action plan - ready to confidently bring your expertise to the timeline.

What you can expect:

  • Editorial plan: From topic cluster to posting routine in 3 steps
  • AI tools: the best prompt recipes & workflows
  • Storytelling: Stories that stick (hooks, emotions & plain language)
  • Outreach strategy: Creating door openers with comments & DMs
  • 14-day challenge: post, feedback and grow together

Learning objectives:

  • Content pro: ideas, content, what works well, what less so, tips & tricks Advanced
  • AI tools: I know the most important tools, can use them and thus save time
  • Outreach: I know how to network and how to get into conversations as a result

Language

German

Price

CHF 140.-

Format

Online

Duration

90 minutes

Sven Oesch

Marketing professional Sven Oesch has over 15 years of professional experience and held senior marketing positions at PKZ, LOEB and Ochsner Shoes, among others, before setting up his own company, Oesch Marketing. He underpins his practical experience with an Executive MBA in Marketing Management from the University of Bern, which enables him to competently dovetail strategy and implementation. More than three years as a lecturer and six years of management experience flow into his training courses and make them particularly practical.

Sven Oesch works for Meliora as a trainer and coach for LinkedIn training courses: In interactive workshops or 1:1 coaching sessions, he shows how to optimize your profile, create relevant content and organically build reach. His approach combines strategic thinking with a hands-on mentality - so that private individuals not only become visible on LinkedIn, but also successful.

Click here for the LinkedIn profile

And this is how it works.

Format

All our courses are offered online to ensure maximum flexibility and accessibility for our participants.

Time investment

The course lasts between 1 and 3 hours. Depending on the topic, a small amount of preparatory work may be required in advance.

Conclusion

Upon successful completion of each course, participants receive a certificate of attendance from Meliora.

Learn from first-class experts

Our coaches and trainers are carefully selected for their expertise and experience to ensure a consistently high quality learning experience.

Community

Become part of a strong community where you can make contacts, share knowledge and learn from others. You will never have to walk this path alone.

Support

We are here to support you before, during and after the course and are happy to answer all your questions and concerns.

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FAQ'S

Here you will find direct answers to the most frequently asked questions.

What is your cancellation or refund policy?

We understand that unexpected situations can arise, especially for moms. If you cancel up to 24 hours before your appointment, you will receive a full refund or can rebook for a future session. Cancellations less than 24 hours in advance will not be refunded, but we will be happy to offer you a spot in one of the next available sessions.

What happens if I miss a meeting due to family commitments?

We understand that family commitments may affect your attendance. If you are unable to attend a session, please let us know at least 24 hours in advance. In accordance with our cancellation policy, late cancelations are generally non-refundable. However, we will try to work with you to find a solution, e.g. by rebooking.

Do I have to attend every session live or are there recordings?

To get the most out of the course and be able to actively participate, we recommend attending all live sessions. Please note that no recordings will be provided as our programs are designed for interactive exchange and personal reflection.

What technical equipment do I need for the online meetings (e.g. Microsoft Teams, webcam, stable internet connection)?

To participate, all you need is a stable internet connection, a device with a camera and microphone (e.g. laptop or tablet) and access to Microsoft Teams. We also recommend that you choose a quiet place where you can participate undisturbed. No prior technical knowledge is required.

Are the programs tailored to full-time and part-time re-entry?

Yes, our programs are designed for both full-time and part-time re-entry. We support you in choosing a career path that suits your lifestyle.