LinkedIn basics: profile structure, first posts, do's and dont's

Would you like to get your career off to a fresh start after taking a family break and become visible on LinkedIn? In this two-hour online workshop, you will learn step by step how to build an attractive profile, define your personal brand and establish a valuable network. Practical, compact - and specially designed for mothers who want to balance family, job and self-care.

Details

In an interactive workshop, we'll show you how to make clever use of the latest LinkedIn 2025 features to position yourself as an expert in your industry. You'll design your headline, polish up the "About me" section and find the right keywords to help recruiters and potential clients discover you. We'll also show you the 1×1 of posting, which is where things get really specific. Short breakouts provide immediate feedback, and our Meliora workbook will also accompany you after the course.

What you can expect:

  • Personal brand basics: clearly formulate your uniqueness
  • Profile creation or make-over: optimize photo, banner, info text & skills
  • Smart Networking: Send first strategic contact requests with template
  • Content 1×1: Various post ideas that make you visible and start conversations
  • Job search: Set up job alerts & use the "open-to-work" framework correctly

Learning objectives:

  • Clear personal brand: each participant confidently formulates her added value
  • Visibility & networking: algorithm-appropriate posts + targeted networking increase reach organically
  • Content: Content 1×1, ideas and tips & tricks
  • Job search: How do I find suitable jobs, how do I apply directly on LinkedIn

Language

German

Price

CHF 190.-

Format

Online

Duration

2 hours

Sven Oesch

Marketing professional Sven Oesch has over 15 years of professional experience and held senior marketing positions at PKZ, LOEB and Ochsner Shoes, among others, before setting up his own company, Oesch Marketing. He underpins his practical experience with an Executive MBA in Marketing Management from the University of Bern, which enables him to competently dovetail strategy and implementation. More than three years as a lecturer and six years of management experience flow into his training courses and make them particularly practical.

Sven Oesch works for Meliora as a trainer and coach for LinkedIn training courses: In interactive workshops or 1:1 coaching sessions, he shows how to optimize your profile, create relevant content and organically build reach. His approach combines strategic thinking with a hands-on mentality - so that private individuals not only become visible on LinkedIn, but also successful.

Click here for the LinkedIn profile

And this is how it works.

Format

All our courses are offered online to ensure maximum flexibility and accessibility for our participants.

Time investment

The course lasts between 1 and 3 hours. Depending on the topic, a small amount of preparatory work may be required in advance.

Conclusion

Upon successful completion of each course, participants receive a certificate of attendance from Meliora.

Learn from first-class experts

Our coaches and trainers are carefully selected for their expertise and experience to ensure a consistently high quality learning experience.

Community

Become part of a strong community where you can make contacts, share knowledge and learn from others. You will never have to walk this path alone.

Support

We are here to support you before, during and after the course and are happy to answer all your questions and concerns.

Further courses.

And there are many more exciting courses. Check it out.

All courses

FAQ'S

Here you will find direct answers to the most frequently asked questions.

What is your cancellation or refund policy?

We understand that unexpected situations can arise, especially for moms. If you cancel up to 24 hours before your appointment, you will receive a full refund or can rebook for a future session. Cancellations less than 24 hours in advance will not be refunded, but we will be happy to offer you a spot in one of the next available sessions.

What happens if I miss a meeting due to family commitments?

We understand that family commitments may affect your attendance. If you are unable to attend a session, please let us know at least 24 hours in advance. In accordance with our cancellation policy, late cancelations are generally non-refundable. However, we will try to work with you to find a solution, e.g. by rebooking.

Do I have to attend every session live or are there recordings?

To get the most out of the course and be able to actively participate, we recommend attending all live sessions. Please note that no recordings will be provided as our programs are designed for interactive exchange and personal reflection.

What technical equipment do I need for the online meetings (e.g. Microsoft Teams, webcam, stable internet connection)?

To participate, all you need is a stable internet connection, a device with a camera and microphone (e.g. laptop or tablet) and access to Microsoft Teams. We also recommend that you choose a quiet place where you can participate undisturbed. No prior technical knowledge is required.

Are the programs tailored to full-time and part-time re-entry?

Yes, our programs are designed for both full-time and part-time re-entry. We support you in choosing a career path that suits your lifestyle.